The Secret Diary of Steve Jobs was started in 2006. Over the next year it became a very popular. There were a lot of theories about who was writing it, but until he was outed in August of this year, Dan Lyons, senior editor at Forbes Magazine, was not a suspect.
The blog itself is basically a joke that got out of control and started snowballing, and I couldn’t stop it.
-Dan Lyons explaining how he became the writer of Steve Jobs’ unofficial blog.
In this talk at Google, Lyons gives us the inside story - which is very funny. His presentation is 20 minutes long. Then he answers 30 minutes of questions.
51 minutes. Link to Video
Dan Lyons | Options: The Secret Life of Steve Jobs
