Wikipedia just raised $1 million in their latest pledge drive. Admittedly, I don’t keep up with such things, but the last time I knew anything about it, Wikimedia had about 5 employees and they all drove VW vans. I gave $50 thinking I was buying them a years worth of Ramen Noodles, so imagine my surprise when Florence Devouard, French chick and Chairwoman of the Wikimedia Foundation, said this last week:
At this point, Wikipedia has the financial resources to run its servers for about 3 to 4 months. If we do not find additional funding, it is not impossible that Wikipedia might disappear.
Apparently, the Wikipedians have increased their burn rate significantly. I didn’t look into what they’ve been using the money for, but I have noticed that their logo is a nearly completed death star. Those things don’t come cheap.
Anyway, Ms Devouard caused quite a stink around the internet. To me, it seemed a little overly sensational, but hey, if somebody doesn’t give me a Ferrari Modena by June, it is not impossible that I’ll stop writing this blog. You’ve been warned.
So, why don’t the kids at Wikimedia just put some Google Ads in the sidebar? To me, it makes perfect sense:
- Sophisticated users would block the ads anyway.
- Unsophisticated users could occasionally benefit from the ads since Google serves up semi-relevant content.
- At least in theory, Wikipedia pages are written by anyone. If I wanted to change the elephant page per Mr. Colbert’s instructions, I wouldn’t be swayed by Wikipedia’s sponsors in the slightest.
- Except for the ability to deny some ads, the website doesn’t have control over which ads Google serves up, so there’s no conflict of interest for the website.
In the worst case scenario, the Google page at Wikipedia would be locked after it was edited to say something to this effect:
Glory be unto Google, our Lord and Savior, who hath bestowed upon us a great abundance of pretty good search results, text ads, and banner ads that doth not flash. We thank thee, oh Google, for thine blessings of 2.6GB email storage, feed reader that canst play YouTube, and map API which hath enabled thine humble servants to build great and most holy mashups in your honor.
I’m fine with that, and it seems inevitable at this point anyway.
Google would probably even host Wikipedia on their servers for free if Wikimedia would just give it up. By my calculations, Wikimedia would have roughly 14 bazillion dollars after operating expenses per year. Think of the good they could do in the world with that kind of scratch. They could buy the rights to all the great books and set them free, fund fusion research, or move everybody out of Africa.
What am I missing?
:: Rough Type :: Calacanis








