From Wikipedia:

Cuttlefish are sometimes called the chameleon of the sea because of their remarkable ability to rapidly alter their skin color at will. Their skin flashes a fast-changing pattern as communication to other cuttlefish and to camouflage them from predators. This color-changing function is produced by groups of red, yellow, brown, and black pigmented chromatophores above a layer of reflective iridophores and leucophores, with up to 200 of these specialized pigment cells per square millimeter. The pigmented chromatophores have a sac of pigment and a large membrane that is folded when retracted. There are 6-20 small muscle cells on the sides which can contract to squash the elastic sac into a disc against the skin.

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